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Sending and tracking gifts

What is a Collection?

Collections are curated, dynamic groups of gifts that are updated frequently based on redemption data, new trends, and product availability.

How do I add a Collection to my platform?

To add Collections to your platform, contact your Client Success Manager.

What Collections do teams have access to?

When the Super Admin creates a team, they choose which Collections a team has access to.

What price points are available for collections?

We offer collections ranging from $75 up to $2,500 per gift given. Please contact your Client Success contact for additional detail. 

How can I send a gift?

Hover over the Send a Gift button and select whether to Gift to One or Gift to Many. Then follow the steps to add Contact(s), choose a Collection, create a personal message, and customize your gift settings.

How does the email appear in the gift recipient's inbox?

By default, when you send a gift from the platform it will look as though the Cultivate sent the gift to the recipient. However, the custom message will appear to be from the user who sent the gift. However, the email can look as though it is from your personal email if you provide Cultivate DNS access. For more information, please contact your Client Success Manager.

What is the email delivery rate when sending from the platform?

We use SendGrid as our email service provider and our email delivery success rate is 98%.

What happens if an email is bounced or not delivered?

You can copy the gift link (ex. giftcultivate.com/giftevent/00000000000) and send it via your personal email. Or, you can update the Contact's email address and try sending it again.

What do the different Email and Gift statuses mean?

Below is an explanation of each gift status you will see throughout the gift and fulfillment process. 

Email Delivered: The email was successfully delivered to the gift recipient's inbox.

Email Bounced: The email was not successfully delivered to the gift recipient's inbox. When this happens, we recommend you copy the gift link on the gift tile and send it from your personal email. Or, update the Contact's email address and try sending another gift.

Email Opened: The gift recipient has opened the email.

Email Clicked: The gift recipient has clicked the 'Select your gift' button and visited your Gifting Website.

Gift Confirmed: The recipient selected a gift and completed the checkout process

Gift Shipped: The gift has been shipped to the recipient

Gift Canceled: The recipient contacted Customer Support and was given a replacement gift

Expired: Indicates the gift expired because the recipient didn't select a gift

What is a Ticket Program and how does it work?

What is a Ticket Program?

A Ticket Program allows you to send people gifts with varying Ticket Values. Recipients can then select one or multiple items based on the number of tickets assigned to their gift. For example, one recipient may select one item with a higher ticket value while another may select 3 items with lower ticket values. 


How do I send gifts with a Ticket Value?

If you choose to send a gift from a Ticket Program Collection you will be prompted to assign a Ticket Value to the gift. 

Note: Only one ticket value can be assigned when you are sending gifts to multiple people. If you send multiple gifts with varying ticket values, we recommend doing so in batches based on the ticket value. For example, you can send all your gifts worth 3 Tickets and then send all your gifts worth 5 Tickets. 


How is the price of a gift with a ticket value calculated?

Each gift has a set price and freight amount. Both are automatically multiplied by the number of tickets you assign to the gift. For example, a gift is worth $125 plus $10 freight and you assign it a ticket value of 2. The cost of the gift will be $250 plus $20 in freight for a total of $270. 


Managing my Team's Gifting

What is a Super Admin?

The Super Admin has the highest level of Admin access. This permission allows you to create Teams, add Users, set user permissions, and limit user's spending and monitor all activity happening on the Platform.

What is a Team?

A Team is a group of users who have similar gifting needs. 

What is an Admin?

An Admin is the second highest user permission. As an Admin, you are assigned to a Team to add users, limit user's spending, and monitor all activity of your team.

Like all other users, the Admin can send gifts.

What is a Team Member?

Team Members are contributing users added to the Platform by an Admin or Super Admin. Team Members belong to a Team and use the Platform primarily to send gifts.

How do I set a user's spending limit?

You have the option to set a spending limit for a user when you add them to the Platform. To edit a user's spending limit, go to Teams & Users, switch the toggle in the upper right hand corner to All Users, click on the user you wish to edit, and adjust the spending limit in the Contact Overlay.

How many Teams and Team Members can I have?

You can create as many Teams and Team Members as you need. However, Admin and Team Members can only be assigned to one team.

How do I create a team?

Follow the below steps to create a Team:

• Log into your Gifting Platform

• Click Teams & Users in the main navigation

• Select Create New Team

• Enter the Team Name and select which Curated Collections the Team will have access to

• Add as many users and assign their user permissions. Here is where you have the option of setting spending limits for your users.

• Review and Confirm your Team Settings

How do I edit a user's spending limit?

Super Admin and Admin can edit a user's spending limit. 


Super Admin click Teams & Users in the main navigation, switch the toggle in the upper right hand corner to All Users, click on the user you wish to edit, and adjust the spending limit in the Contact Overlay.


Admin click My Team in the main navigation, switch the toggle in the upper right hand corner to All Users, click on the user you wish to edit, and adjust the spending limit in the Contact Overlay.

How do I edit/deactivate a team member?

If you're a Super Admin, click Teams & Users. Toggle to Users in the right hand corner. Click on the user's information and an overlay will appear. Click Deactivate Team Member at the bottom of the overlay.

If you are an Admin, click My team. Click on the user's information and an overlay will appear. Click Deactivate Team Member at the bottom of the overlay.

Understanding and managing my Gifting Budget

How is my spending limit determined?

Super Admin and Admin can set and adjust a user's spending limit at anytime. To have your spending limit adjusted, please reach out to the Admin or Super Admin of your Platform.

What is Total Gifts Sent?

If you are a Super Admin, Total Gifts sent is the total number of gifts sent by all platform users.

If you are an Admin, Total Gifts Sent is the total number of gifts all users on a Team has sent.

If you are a Team Member, Total Gifts Sent is the total number of gifts you have sent.

How do I track my spending?

You can track your spending by viewing your Spending History on the Reports page. Your Spending History will show the total amount you've spent on redeemed gifts and the total amount pending for unredeemed gifts. 

Total Spent represents every dollar you've spent on redeemed gifts including the cost of the gift, tax, and freight. 

Total Pending represents the dollar amount of gifts that have been sent but are currently unredeemed. This includes, the cost of the gift and freight. Tax will be included when the gift is redeemed.

If you are an Admin, you will be able to see a spending breakdown for your teams and Team Members. If you are a Super Admin your report will show activity for all Teams & Users. 

Team Members with a Spending Limit can track their remaining amount from their report.

Branding my Platform

What is a Branded Program?

Branded Programs offer everything an Online Gifting program has plus a custom gifting website featuring your logo, personal message, images, and color palette. 

What customization options are available on Branded Programs?

You can customize your Branded Program with your logo, branding, and a personal message. For more information, contact your Client Success Manager.

How do I customize my Branded Program?

After you’ve signed your contract with our Sales team your Client Success Manager will provide detailed instructions.